Launched in August 2015, the VOD service offers a variety of e.tv and SABC TV programmes, for which customers pay R5 for a 30-minute show. It plans to have two VOD platforms, for the high end and low end of the market.
Vodacom is also in discussions to add more local and international video content.
The company’s strategy is centred on deploying super-fast wireless and fixed-line networks that will enable value-added digital services such as VOD and music streaming.
Vodacom also sees new revenue streams in areas such as the internet of things, and fibre to the home and business.
The group is spending about R9bn in SA on its network in 2016. As a result, Vodacom has seen a significant rise in data consumption helped by, among other things, the migration of customers to better packages and the uptake of its branded low-cost devices. The migration from 2G to 3G network had resulted in a tenfold rise in data consumption, said Joosub.