Upscale international hotel chain Radisson Blu aims to have 40 locations in Nigeria.
Radisson Blu operates as part of the Radisson Hotel Group, one of the world’s largest hospitality companies, headquartered in Minnesota, USA. The Radisson Blu brand has the largest pipeline of hotel rooms in Africa, according to a study prepared by W-Hospitality.
In a recent interview, William McIntyre, a Radisson Group regional director, said that the Radisson Blu brand is the fastest expanding hotel brand in Africa, and that the group currently has 85 hotels in Africa, either open or under development. McIntyre noted the significance of Nigeria, with its being the largest market on the continent and presenting an opportunity for large-scale expansion of Radisson operations.
Radisson has 9 hotels in Nigeria, with a long-term goal of having 40 operating simultaneously throughout the country. The group is operating in Abeokuta and Lagos, and has signed deals in Abuja, Port Harcourt, and Abeokuta.
In terms of security, the group has a strong safety and security team, and multiple measures in place to detect, avoid, and manage various crisis instances, with regular training for the broader teams, and, most importantly, the hotel staff.
McIntyre said the group has a strong entrepreneurial spirit, is always willing to be flexible, and is an ideal fit for Nigeria. When asked what Radisson Blu’s unique selling point was, McIntyre said the group’s hotels are sophisticated, iconic and stylish, and that customer’s needs are anticipated. He further said that guests are engaged with on a personal level, and are provided with an experience that leaves them with more memorable moments in contrast to competitors. Finally, McIntyre said that the group makes its relationships with its stakeholders – from guests, to owners, to customers, to suppliers – its priority.
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