Tag Archive for: Facebook

Donna Christie
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What does Sustainable Development really mean to us?

 

We believe that our business cannot thrive unless people and the planet are thriving.

In 2021 we partnered with The Honeybun Foundation as our CSR project, where we had the privilege of converting and upgrading a safe house for the organisation.

As a business, we decided we would commit to continuing our CSR partnership with them in 2022 & we’ve started the year with the gift of giving back.

The Honeybun Foundation, was founded by Stephen Langman in 2014 and is a Cape Town-based NPO, that works hard at improving the lives of disadvantaged and vulnerable individuals through self-sustainability, health, education and growth.

Due to COVID-19, The Honeybun Foundation had lost a few key sponsors and what Stephen desperately needed was a brand strategy discussion, refocus & refresh to reignite interest and awareness. We were more than willing to step in and help.

Andrew Stegmann, a Director at Relocation Africa, has dedicated his time and expertise to supporting the foundation through mentorship and Donna Christie, our Marketing & Brand manager has been busy-as-a-bee designing the brand refresh which included a new logo, corporate identity guidelines and a visual refresh to their Facebook page.

Next in the pipeline is a website…so watch this space!

We invite you to buzz over to their Facebook page and see how YOU can help: https://www.facebook.com/thehoneybunfoundation/

Sisipho Ntsabo
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Facebook in Partnership with WHO Launches Campaign to Tackle Fake Covid-19 and Vaccine News

Facebook has launched a campaign in partnership with the World Health Organisation (WHO) to combat misinformation and fake news regarding Covid-19 and vaccine updates in Africa. This campaign aims to remove false vaccine claims, decrease the circulation of inaccurate health information and inform people about effective vaccine delivery.

The campaign called, ‘Together Against Covid-19 Misinformation’ is set to be launched across Zimbabwe, Kenya, Uganda, Rwanda, Senegal, South Africa, Nigeria, Democratic Republic of Congo and Côte d’Ivoire. The default language on this campaign will be French and English.

Public Policy Manager, Aïda Ndiaye stated that ensuring Facebook users receive authoritative information about the Covid-19 vaccine with the help of industry experts and Facebook users are important to tackle misinformation. She further comments on the campaign gives users “additional resources to scrutinize content they see online, helping them decide what to read trust and share.”

This campaign will show up on Facebook through a series of graphics with tips on how to identify false news/ misinformation:

  1. Check The Source: Scrutinise content, even if it appears science-based
  2. Check How It Makes You Feel: False news can manipulate feelings for clicks 
  3. Check The Context: Look to public health authorities to confirm content 

A dedicated website will be launched as part of the website as part of the campaign. This website includes information on how Facebook is combating misinformation, transparency on their ‘Remove, Reduce and Inform strategy.’, their outlined community standards and steps they are taking to tackle false news around global events.