Google automates itineraries, travel tips
Destinations on Google, a platform that helps users discover and plan their holidays by offering travel tips and itineraries, has rolled out in South Africa. Google first announced the platform in March this year.
The platform is available exclusively on mobile, with Google citing a 50% increase in travel-related questions on mobile phones in 2015.
When searching destinations such as Cape Town, Johannesburg and Durban, Google now brings up an overview of the destination, while clicking on the “travel guide” tab pulls up itinerary options. Cape Town itinerary options include “Waterfront and Robben Island”, Table Mountain Area Highlights”, “Top Sights on the Cape Peninsula” “Historical Cape Town”. These itineraries are put together using an algorithm based on online searches.
