This article serves to describe our lived experience from a longstanding Relocation Destination Service Provider (DSP) in the Relocation Industry, Relocation Africa. Founded in 1993, our footprint is the continent of Africa where they provide Mobility services to the Relocation Industry.
Price is an important factor in making any purchasing decision, but when it comes to our most important assets, our people, quality should play a much larger role in influencing the purchasing decision than for other products or services.
Price is just a number. Quality is an ideal we strive for in our business, and as a business that embraces the 2030 Sustainable Development Goals, we see a constant improvement and positive influence in the quality of our service and in our decision making by keeping these SDG’s top of mind.
This focus on quality delivers a direct benefit to our clients and it is why we have received several global awards for the quality of our service, even though our volumes across the entire continent of Africa are a fraction that a competitor will be delivering in one 1st world city – we are extremely proud of these awards, and they reflect our focus on providing high quality service. “Best value for money” is a common phrase used in the service industry. The best definition to capture the message of this article is the United Kingdom’s Department of Finance’s definition; “the most advantageous combination of cost, quality and sustainability to meet customer requirements.” Sustainability is deeply rooted in influencing the choice of quality over price.
Is there a disproportionate focus on price rather than quality in the global relocation industry? Our investigations show that there are certain sectors in our industry where this appears to be the case. The pressures that this new COVID reality we are all trying to navigate puts on all business brings costs front and center for all, however the duty of care for employers hasn’t reduced – if anything it has become greater and bringing this debate to the fore is vital to ensure that all international assignees are receiving the appropriate care from their employers.
The drive towards throwing technology at the problem is vital, both for cost saving as well as planet saving, however it can’t replace the services delivered and the human imperative – it can complement and enhance them – an app can’t drive you to a house or provide emotional support to a concerned spouse … well, not in Africa … yet.