Growing up on a farm in central Kenya, Winston Wachanga witnessed the piles of fruit and vegetables that perished after never making it to a market.
Later with a tomato farm of his own, he experienced the same struggle of farmers across the country trying to find a buyer. “We have so much produce but accessing customers is difficult. We don’t have capacity to get produce to market and we end up being exploited. It becomes frustrating,” he says.
To solve this gap, Wachanga set up online delivery company Kitchen Soko. In less than a year he has built up a network of 80 local farmers in Kenya whose produce is delivered in a box straight to the customer’s front door. Customers can find out exactly which farm the produce has come from.
This article was published here