Millennials seeking value in SA tourism

Cape Town – More and more so-called millennials are seeking value for money in the SA tourism industry thanks to the devaluation of the rand, according to Dean Bibb, Sabre Travel Network’s vice-president for the Middle East and Africa.

The millennial market is effectively anyone born between 1980 and 2000 – therefore, someone below 35 years of age.

“South Africa, partly thanks to the devaluation of the rand, has become a popular destination for travellers from Europe and across Africa. This is especially true of value-for-money seeking millennials,” said Bibb.millenials

In his view, key current trends in the travel industry include a growing demand for personalisation and customisation of the travel experience as well as the so-called “appification” of travel. There also seems to be a blurring of the lines between business and leisure travel.

“We’re seeing a trend for the lines between business and leisure travel to blur: where business travellers include leisure excursions during their trips. This opens opportunities for travel operators to offer relevant leisure opportunities to business travellers,” said Bibb.